Advanced Sales Training


 Target audience: (Technical) Sales persons (manufacturer, distributor)
 Prerequisites:  Basic marketing/sales competences
 Participants: 1-6 people
 Duration: 12 hours

Training Objectives

In this course you will gain general knowledge about WILA, the press brake tooling market, our application area and product groups. You will also gain in-depth knowledge of bending methods, added value of our solutions, and special applications. You will be able to assist end users in selecting the right tool systems and tools for specific bending applications.


  • About WILA
  • Bending methods
  • The press brake
  • Press brake challenges
  • Universal Press Brake Concept
  • WILA product groups
  • Tooling
  • Special applications
  • Tool selection
  • Tool Advisor
  • Webshop


You may want to combine the advanced sales training with our retrofitting training or a custom sales training that fits your needs.

Type of Training

You are invited to attend this course in our Training Center in Lochem, The Netherlands. A tour around WILA’s production facility is included in the program.


After completion of the course a WILA Training Certificate will be handed out. This is an essential and compulsory training course for our Authorized Service Partners.

Interested in this Advanced Sales Training Course?

Please fill in the form and we will contact you for more information. If desired, you can already specify a preferred date without any obligation. 

Company name:* 
E-mail address:* 
Telephone number: 
Date or month preference: 
Number of persons: 
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